Paper 122
Business Modelling Toolbox – The aBC Tool for Creative Entrepreneurs. A Business of Creativity
Armina Popeanu, “Ion Mincu” University of Architecture and Urban Planning Bucharest
Abstract
The significance of business modeling in the context of creative entrepreneurship cannot be overstated, as it assumes a central role in furnishing a systematic framework for entrepreneurs to conceptualize, plan, and execute innovative ventures. In the landscape of creative enterprise, characterized by the primacy of originality and uniqueness, a meticulously defined business model functions as a guiding roadmap, steering entrepreneurs through the complexities of translating creative concepts into viable and profitable enterprises. This structured approach facilitates strategic decision-making by delineating crucial elements encompassing the value proposition, customers, activities, target market, revenue streams, and cost structures.
Concurrently, the aBC toolbox tailored for Creative Entrepreneurs emerges as a valuable instrument, providing founders with a distinctive means to anticipate challenges through the interactive application of the accompanying game. Consequently, the aBC toolbox stands as an indispensable asset for creative entrepreneurs, endowing them with the capacity to adeptly navigate the confluence of artistic innovation and business practicality, thereby elevating their overall business acumen.
Details
- Session: Paper session 1
- Scheduled: Monday 8th, 10:30 – 12:00
- Room: 1S3
